How a big firm uses NFC attached to his products

Written by Paolo Martinelli on Tuesday February 7th, 2017. Posted in ALI4ESC, Applicativi, Cultura Generale

I wrote many articles about NFC applications to extend manufacturer’s services to the consumer even after product’s been sold. 

As RFIDSOLUZIONI and RFIDSISTEMI we have done many application using NFC tag attached to products. We had a software platform used in applications like Murano’s glasses or granite’s fornitures.

Last November Adidas announced the use of NFC technology attached to his limited edition soccer jerseys.  

Through NFC tag the brand gets a new communication channel to engage with customers directly. Each single physical product get

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RFID application in enduro motorcycle’s competitions

Written by Paolo Martinelli on Tuesday January 10th, 2017. Posted in Cultura Generale

During holidays, everybody try don’t think about job. I try every time, but very often something push my mind to think about RFID. This is what happened in my Christmas holiday. 

I was watching an enduro race and like a flash I saw a clever RFID application during this international race.

For who doesn’t know Enduro is defined by Wikipedia as a form of motorcycle sport run on courses that are mostly off-road. Enduro consists of many different obstacles and challenges. The main type of enduro event, and the format to which the World Enduro Championship is run

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How could RFID strengthen your brand?

Written by Paolo Martinelli on Wednesday February 1st, 2017. Posted in ALI4ESC, Cultura Generale

Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. 

This article wouldn’t be a lesson on marketing fundamentals, but I will explain how a RFID solution could strengthen a brand whether it belongs to B2B(Business-to-business) or B2C(Business-to-costumer) market.

How I told before, RFID technology could become an useful tool to hold up marketing actions.

Let’s talk about how a label could do this. RFID technology, pretty rudimentary speaking, could be used to tracking and tracing objects or persons, could be used to

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RFID technology in a medical environment

Written by Paolo Martinelli on Friday December 16th, 2016. Posted in Cultura Generale

In every environment, one mistake could bring several conseguences. In medical’s an error could cost a lot to all parties involved: manufacturers, medical strutctures and patients.

RFID could be an useful technology to reduce mistakes tracking devices.

Unique ID

Embedding a durable passive RFID tag into medical tools or machineries let the system identify itself without errors or misunderstandings.Each device has an unique serial number.

Create automations

Using fixed antennas or mobile devices to identify the RFID transponders could create system automations into the supply chain.  If, for example, a warehouse’s access door has a

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A new partnership is born between RFID SOLUZIONI and UID ITALIA

Written by Paolo Martinelli on Friday January 20th, 2017. Posted in Cultura Generale, Presentazione

It’s known that relationships are very important as marketing and sales tool.

Today 20th January 2017 RFIDSoluzioni (RFID Sistemi Srl) is prowd to announce the new relationship with UID Italia Srl.

This idea stems from our concerne to speak about RFID technology, its advantages and implementations.

Let me introduce you to our new partner.

Uid Italia s.r.l is  focused into traceability of the production process for laundry, hospitals and everything has an onsite laundry service.   

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How attach properly your RFID Tag?

Written by Paolo Martinelli on Monday December 5th, 2016. Posted in Cultura Generale, Tecnici

Attach properly your RFID tags to different surface types, it’s very important to improve the efficiency of your RFID implementation.  

Now I explain you five common ways to to affix RFID tags to assets:

Film Adhesive

Used mostly for label tags tracking fixed IT assets or packaging boxes.

Foam Adhesive

Typically used to  tracking fixed durable assets in industrial applications where a stronger adhesive method is required.

Epoxy

Used to fix strongly and cover embedded tags. Personally I used this way to tracking tools, bike frame and pipes.

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