How a big firm uses NFC attached to his products

07.02.2017_adidas_NFCI wrote many articles about NFC applications to extend manufacturer’s services to the consumer even after product’s been sold. 

As RFIDSOLUZIONI and RFIDSISTEMI we have done many application using NFC tag attached to products. We had a software platform used in applications like Murano’s glasses or granite’s fornitures.

Last November Adidas announced the use of NFC technology attached to his limited edition soccer jerseys.  

Through NFC tag the brand gets a new communication channel to engage with customers directly. Each single physical product get

RFID technology vs Gray Market

mercato_grigio_vs_RFIDThis is the definition of gray market that anybody can find in Wikipedia: A grey market (sometimes called a parallel market,[1] but this can also mean other things;[2] not to be confused with ablack market or a grey economy) is the trade of a commodity through distribution channels that are legal but unintended by the original manufacturer.
The most common type of grey market is the sale, by individuals or small companies not authorised by the manufacturer, of imported goods which would otherwise be either more expensive or unavailable in the country to which they are being imported.

Today the unofficial sales have reached high volumes and start to be a very important

How could RFID strengthen your brand?

31.01.2017_rfid_branding

Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. 

This article wouldn’t be a lesson on marketing fundamentals, but I will explain how a RFID solution could strengthen a brand whether it belongs to B2B(Business-to-business) or B2C(Business-to-costumer) market.

How I told before, RFID technology could become an useful tool to hold up marketing actions.

Let’s talk about how a label could do this. RFID technology, pretty rudimentary speaking, could be used to tracking and tracing objects or persons, could be used to

ALI4ESC BRAND PROTECTION, the new all-in-one service made by RFIDSistemi

logo_rfid_sistemi_piccolaRFIDSistemi S.r.l., our operative partner, has developed Ali4Esc Brand Protection, a service for the producer who wants to innovate his products and in the same time protect them and his brand too. This application has as final users the costumers and with the app they are able to talk with producer’s goods. The service integrates the usuals informations posted on a product label with interactive and multimedia ones.
These new informations are reachable by reading an RFID tag or a QRCode, are translated in the most spoked languages and has 3 different level of security:

RFID: different approaches to fight against counterfeiting

contraffazione_vs_RFIDProtect the brands is a very closely related subject.

I think that RFID technology, at the moment, it’s the best tool to protect its brand.

Radio frequencies lets identify and track tags attached to objects. If you read a counterfeit tag the system is able to recognize the false instantly.

A RFID system is composed of tags, readers and a middleware. So if you want to protect your products wich kind of tags do you need? Almost for everybody, two are the possibilities: UHF passive tag and NFC tag.

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TG Televenezia

TG Televenezia

RFId Soluzioni in press conference
TG Tele Nordest

TG Tele Nordest

The Tele Northeast News report on the press conference of RFId Soluzioni
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TeleRegione 7 - Intervista

The communications company Asterisk interview Mr. Ferruccio Ferrari

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