RFID: different approaches to fight against counterfeiting

Written by Paolo Martinelli on Friday May 6th, 2016. Posted in ALI4ESC, Anti Contraffazione, Cultura Generale

Protect the brands is a very closely related subject.

I think that RFID technology, at the moment, it’s the best tool to protect its brand.

Radio frequencies lets identify and track tags attached to objects. If you read a counterfeit tag the system is able to recognize the false instantly.

A RFID system is composed of tags, readers and a middleware. So if you want to protect your products wich kind of tags do you need? Almost for everybody, two are the possibilities: UHF passive tag and NFC tag.

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RFID technology vs Gray Market

Written by Paolo Martinelli on Friday March 25th, 2016. Posted in ALI4ESC, Anti Contraffazione, Cultura Generale

This is the definition of gray market that anybody can find in Wikipedia: A grey market (sometimes called a parallel market,^[1] but this can also mean other things;^[2] not to be confused with ablack market or a grey economy) is the trade of a commodity through distribution channels that are legal but unintended by the original manufacturer.
The most common type of grey market is the sale, by individuals or small companies not authorised by the manufacturer, of imported goods which would otherwise be either more expensive or unavailable in the country to which they are being imported.

Today the unofficial sales have reached high volumes and start to be a very important

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ALI4ESC BRAND PROTECTION, the new all-in-one service made by RFIDSistemi

Written by Paolo Martinelli on Friday January 15th, 2016. Posted in ALI4ESC, Anti Contraffazione, Applicativi, Cultura Generale, Presentazione

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