Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
This article wouldn’t be a lesson on marketing fundamentals, but I will explain how a RFID solution could strengthen a brand whether it belongs to B2B(Business-to-business) or B2C(Business-to-costumer) market.
How I told before, RFID technology could become an useful tool to hold up marketing actions.
Let’s talk about how a label could do this. RFID technology, pretty rudimentary speaking, could be used to tracking and tracing objects or persons, could be used to
In every environment, one mistake could bring several conseguences. In medical’s an error could cost a lot to all parties involved: manufacturers, medical strutctures and patients.
RFID could be an useful technology to reduce mistakes tracking devices.
Embedding a durable passive RFID tag into medical tools or machineries let the system identify itself without errors or misunderstandings.Each device has an unique serial number.
Using fixed antennas or mobile devices to identify the RFID transponders could create system automations into the supply chain. If, for example, a warehouse’s access door has a