Protect the brands is a very closely related subject.
I think that RFID technology, at the moment, it’s the best tool to protect its brand.
Radio frequencies lets identify and track tags attached to objects. If you read a counterfeit tag the system is able to recognize the false instantly.
A RFID system is composed of tags, readers and a middleware. So if you want to protect your products wich kind of tags do you need? Almost for everybody, two are the possibilities: UHF passive tag and NFC tag.
Choose NFC technology it’s the easiest way and cheaper to reach the goals like product tracking, anticounterfeiting and crateaugmented reality for own clients or curious.
Ali4Esc Brand Protection is a web-based software platform, that let the user creates or imports from his ERP the database of products, recognizes every single bottle and lets it talk about itself throw a smartphone, tablet or PC.
A client or a curious, with his own smartphone, tablet or PC will be able to reach the service and knows a lot of information the producer share with him. Read the informations or check the originality of the product will be easy and quickly for everyone, starting from the curious at the wine-shelf and finishing with authorities at the customs, at the shop or at the hubs.
So the NFC technology pros are:
- readability with mass devices;
- target on final client;
- Localization of each reads by GPS technology;
- tags native with UIDs.<
Its cons are:
- near field/contact readings;
- tags are little expensives then UHF labels tags;
- can’t do multiple readings in the same time.
UHF technology is more “industrial applications” oriented then NFC. With this technology a firm can fight counterfeiting, recognize every single item with a tag, develop logistic tracking processes among the supply chain, do inventories quickly and precisely and verify the delivery activities. There are a lot of diffirences between NFC technology and UHF one. Using RFID UHF tag to fight counte
The UHF technology pros are:
- multiple readings in the same time (Personally in a onfield-test I read 100 tag attached to a blisters and into a box in 0,5 second);
- distance readings;
- label tag is cheaper then NFC label;
- due to own technological skills the UHF tags are used for logistics application, item’s tracking on extended supply chains and as anti-counterfeit tool.
Its cons are:
- tags aren’t readable with normal smartphones. To read it a UHF RFID antenna and reader are needed;
- choose UHF technology means be ready to upload its logistic and ID processes, this mean that the budget requiered to achieve all the advantages of this technology will be higher then a NFC tracking and anticounterfeiting system;
- not every firm that decide to invest on UHF technology, at the end is ready to engage in an organized project developing plan and an organized project milestones check, verify and eventually correction.
With NFC technology will be possible do inventories, shipping bay areas controls (more quickly and correctly then with barcode), but with UHF labels the same action will be done in a fraction of the time used to do it with NFC. Read a NFC tags is possible with industrial reader-antenna systems or just with a 50€ smartphone. Read a UHF tag needs industrial reader-antenna systems or mobile devices more expensive then a 50€ NFC Android smartphone.
In the last time is possible to find PC tablet with integrated UHF antennas but obviously with this kind of device you don’t hope to read a tag 1 meter distance. Remember that smaller is antenna less is the distance reading range.